After a Multi-Stage Pitch Decision, Uber Eats and Mother Berlin Unveil New Brand Platform for Germany Centered on Owning Intentional Downtime in a Culture of Constant Busyness.

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Wer alles macht, muss auch mal nichts tun" (If you’re doing everything, you’ve got to do nothing sometimes) challenges Germany’s always-on mindset, making the case for consciously doing nothing in a world obsessed with efficiency and endless to-do lists.

Uber Eats appoints Mother Berlin for new brand platform

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 2026 Independent Agency Network of the Year, "Mother shows it can take unique approaches to complicated categories".

The award recognises our work with Anthropic, EA, Meta, Uber, KFC and more, as well as our Design and Media skillsets.

"Nearly 30 years in, the independent agency didn't just prove it could withstand volatility—it showed that bringing its global family closer together could be a growth strategy in itself."

Mother is Ad Age’s Independent Agency Network of the Year. 

We’re beyond excited to be working with Canva as their new creative agency for Germany.

Together with Canva, we’ll be developing a new brand platform for the German market — bringing their global vision of empowering the world to design to life in a way that resonates culturally and emotionally here through an integrated campaign in Germany, which will be launching soon.

With over 260 million monthly users and named one of TIME’s Most Influential Companies, Canva is one of the fastest-growing tech companies worldwide — and Germany is a key growth market in Europe. We couldn’t be more thrilled to help shape the next chapter of Canva in Germany.

Mother Berlin wins Canva 

Mother Berlin has appointed Jan Paul Schwarz as New Business Director.

Mother Berlin has appointed Jan Paul Schwarz as New Business Director, bringing one of Germany's most established agency growth specialists into the team to build on Mother’s recent momentum.

Schwarz has spent more than a decade in the industry, with roles at Heimat and most recently as Director of New Business at TBWA\London, where he gained international experience across the UK market. More recently, he worked as an independent consultant, partnering with agencies on sustainable growth strategies; which is how he first engaged with Mother.

Jan Paul Schwarz, New Business Director, Mother Berlin:

 "I worked with a lot of agencies during my time as a consultant, and Mother stood out. The team, the culture, the work – it clicked immediately. We've had a strong run together over the past few months, and making this permanent felt like the obvious next step. I'm looking forward to helping build on what's already happening here."

Alexander Nowak, CCO & Creative Partner, Mother Berlin:

 "The past year has been an important one for us, with new clients, new work, and real momentum. JP as a consultant has been a central part of that. We've got a clear ambition, and he'll be key to getting us there."

Jan Paul Schwarz joins Mother Berlin

Mother has been appointed as the global creative agency of record for Lufthansa Group.

Mother has been appointed as the global creative agency of record for Lufthansa Group. The partnership will see Mother develop a unifying brand platform that connects the Group’s diverse airline portfolio, including Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, ITA Airways, Eurowings, Air Dolomiti, Edelweiss Air and Discover Airlines, as well as its loyalty and service brands such as Miles & More, Lufthansa Technik, Lufthansa Aviation Training, and Lufthansa Cargo.

Mother is tasked with developing a brand platform that makes Lufthansa Group more than a group of airlines. The collaboration aims to create a shared narrative that celebrates both the individuality of each airline and the collective strength of the Group.

Alexander Nowak, creative partner and CCO of Mother Berlin, said, "To be chosen by Lufthansa Group, the airline group that shaped so many of our own first flights and family holidays — is incredibly humbling. This is a deeply meaningful brief, and one that goes far beyond advertising. We’re honoured to help shape the future narrative of this aviation group, and to elevate the spirit of travel in a way that resonates on a human level.”

Olivier Krüger, chief marketing officer at Lufthansa Group, added, “As we move from a group of airlines to one strong airline group, our ambition is to create a shared brand platform that unites our collective strength while keeping the unique spirit of each airline alive. With Mother, we’ve found a partner who can help us bring this vision to life.”

Mother Berlin welcomes Lufthansa Group

With Keke joining our leadership team, we've found the missing link that completes our vision for Mother Berlin. His strategic mastery, combined with our existing creative firepower, forms a leadership triangle that uniquely positions us in the market. We now have the perfect blend of international perspective and local expertise to drive transformative work for our clients. 

- Amelie Schad, managing director at Mother Berlin 

Keke Mahlelebe joins Mother as Head of Strategy

Kurt Mattich, Account Director at Mother Berlin, recently took part in 

, our two-month exchange program that gives team members the chance to work at one of our international offices. Having just returned from New York, Kurt reflects on his experience and what he’s brought back from the journey.

Kurt Mattich on his Mothernauts adventure

In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks to Amelie Schad, Managing Director at Mother Berlin, about NextGen Human. 

In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks to Amelie Schad, Managing Director at Mother Berlin, about NextGen Human. Amelie takes us on her professional journey - from her beginnings at Serviceplan to the founding of the Berlin creative agency Antoni and her current role at Mother Berlin.

For Amelie, people are the main focus. “Culture doesn't come from above - it comes from working together,” she emphasizes. In the interview, she shares her experiences as a woman and mother in a management position and talks openly about balancing family and career.

She believes that a strong culture is not just created by words, but by genuine commitment - be it through flexible working hours or creative solutions.

Amelie also talks about the challenges and opportunities of the next generation. In her opinion, it is crucial not only to attract young talent, but also to support them in the long term. This also involves the question of how agencies can become places where employees not only enjoy working, but can also grow personally.

here

The Future of Talent

In an exclusive interview with HORIZONT, Managing Director Amelie Schad and Global CEO Michael Wall talk about what has been achieved so far, the superpower of the micro-network and explain why creative agencies should invest in talent rather than in artificial intelligence. Read more 

Mother Berlin aims to become the flagship for creative excellence

New Google Pixel phones feature Gemini Live for free-flowing conversations with AI bot. See video 

Google launches Pixel 9 phones with advanced AI

Amelie Schad becomes Managing Director at Mother Berlin.

Amelie Schad becomes Managing Director at Mother Berlin

How does brand communication work in a crisis? What is changing AI? And how do agencies need to position themselves if they want to be prepared for 2024? In Munich, Kathrin Jesse, Aissu Diallo, Alexander Nowak, Jan König and Max Lederer discuss the challenges of a difficult year.

The next generation is reinventing the industry

A multimedia Christmas campaign for Fielmann

The video was nominated for Best Dance Electronic Video at the UK Music Video 

The video was nominated for Best Dance Electronic Video at the UK Music Video Awards. Reach more 

'Schwer' is nominated for Best Dance Electronic Video at the UK Music Video Awards

Mother Berlin is saying ‘Hallo!’ to the world. Alexander Nowak is helping us create a magnet for creative minds in the German capital.

Uber Eats appoints Mother Berlin for new brand platform

3.3.26

Mother Berlin wins Canva

Jan Paul Schwarz joins Mother Berlin